Privacy Policy

1. Privacy at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. For detailed information on data protection, please refer to the privacy policy listed below this text.

Data Collection on Our Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice (Impressum) of this website.

How do we collect your data?

Some of your data is collected when you provide it to us. This could, for example, be data you enter in a contact form.

Other data is collected automatically by our IT systems when you visit our website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.

What right do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice for this and other questions on the subject of data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You may also object to the analysis of your data. We will inform you about the options for objecting in this privacy policy.

2. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data by which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data from access by third parties is not possible.

Notice Regarding the Responsible Party

The responsible party for data processing on this website is:

Gavin Sexton
Tel: 0176 15307097
Email: [email protected]
Eisenbahnstraße 4
10997 Berlin

The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. An informal email to us is sufficient for this purpose. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of breaches of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: Bfdi

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another controller, this will only be done insofar as it is technically feasible.

SSL/TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Endcrypted Payment Transactions on This Website

If there is an obligation to transmit your payment data (e.g. account number for direct debit) to us after the conclusion of a paid contract, this data is required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, Blocking, Detection

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice for this and other questions on the subject of personal data.

Objection to Promotional Emails

The use of contact data published as part of the imprint obligation for the purpose of sending unsolicited advertising and information materials is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

3. Data Collection on Our Website

Cookies

The internet pages partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called „session cookies“. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognise your browser on your next visit.

You can set your browser to inform you about the placement of cookies and only allow cookies in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are required for the execution of the electronic communication process or for the provision of certain functions that you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, they are dealt with separately in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources. The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Contact Form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal email to us is sufficient for this purpose. The legality of the data processing operations carried out before the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Registration on this Website

You can register on our website to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we will reject the registration.

For important changes, such as changes in the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is carried out on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke any consent you have given at any time. An informal email to us is sufficient for this purpose. The legality of the data processing already carried out remains unaffected by the revocation.

The data collected during registration will be stored by us for as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Comment Function on This Website

For the comment function on this site, in addition to your comment, details of the time the comment was created, your email address and, if you are not posting anonymously, the username you have chosen will be stored.

Storage of the IP address: Our comment function stores the IP addresses of users who post comments. Since we do not review comments on our site before they are published, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.

Storage period of comments: The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).

Legal basis: The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke any consent you have given at any time. An informal email to us is sufficient for this purpose. The legality of the data processing operations already carried out remains unaffected by the revocation.

4. Analysis Tools and Advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called „cookies“. These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP anonymisation: We have activated the IP anonymisation function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser plugin: You can prevent the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout?hl=en

Objection to data collection: You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which prevents the collection of your data on future visits to this website: Disable Google Analytics.

For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

Order data processing: We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic features in Google Analytics: This website uses the „demographic features“ function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or prohibit the collection of your data by Google Analytics as described in the section „Objection to data collection“.

Google Tag Manager

We use Google Tag Manager on our website, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Tag Manager allows us as marketers to manage website tags via an interface. The Google Tag Manager tool, which implements the tags, is a cookie-free domain and does not collect any personal data itself. Google Tag Manager triggers other tags that may in turn collect data. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

Google has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself. This commits Google to comply with the standards and regulations of European data protection law. Further Information can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Information of third party: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

For further information on data protection, please refer to the following Google websites:

Privacy Policy: http://www.google.de/intl/de/policies/privacy
Google Tag Manager FAQ : https://www.google.com/intl/de/tagmanager/faq.html
Google Tag Manager Terms of Use : https://www.google.com/intl/de/tagmanager/use-policy.html

Facebook Pixel

We use the “Facebook Pixel”, a service provided by Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as “Facebook”). The Facebook Pixel allows Facebook to display our advertisements on Facebook (so-called “Facebook Ads”) only to those Facebook users who have visited our website, in particular to users who have shown interest in our online offering or in specific topics or products. The Facebook Pixel also enables us to check whether a user has been redirected to our website after clicking on one of our Facebook Ads.

The Facebook Pixel uses cookies, which are small text files that are stored locally in the cache of your web browser on your device. If you are logged into Facebook with your user account, your visit to our website will be recorded in your user account. The data collected about you is anonymous to us, meaning we cannot draw any conclusions about your identity. However, this data may be linked by Facebook to your user account there. We have no influence on the scope and further use of the data collected by Facebook through the use of the Facebook Pixel. To the best of our knowledge, Facebook receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements. If you have a Facebook account and are logged in, Facebook may associate your visit with your user account. Even if you are not registered with Facebook or are not logged in, it is possible that Facebook obtains and stores your IP address and other identifying features.

We use the Facebook Pixel for marketing and optimization purposes, in particular to display relevant and interesting advertisements on Facebook, to improve our offering, to make it more interesting for you as a user, and to avoid intrusive advertising. This also constitutes our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 (1) sentence 1 lit. f) GDPR.

You may object to the collection of data by the Facebook Pixel and the use of your data for the display of Facebook Ads. You can adjust which types of advertisements are shown to you on Facebook by visiting the following page: https://www.facebook.com/settings?tab=ads. Please note that this setting will be deleted if you clear your cookies. In addition, you can disable cookies used for reach measurement and advertising purposes via the following websites:

Please note that these settings will also be deleted if you clear your cookies.

Furthermore, Facebook has joined the EU–US Privacy Shield Agreement and is certified under it. This obliges Facebook to comply with the standards and regulations of European data protection law. Further information can be found in the link below: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Provider information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Further information on data protection from the provider can be found on the following Facebook website: https://www.facebook.com/about/privacy. Information about the Facebook Pixel can be found here: https://www.facebook.com/business/help/651294705016616

Google Analytics Remarketing

Unsere Websites nutzen die Funktionen von Google Analytics Remarketing in Verbindung mit den geräteübergreifenden Funktionen von Google AdWords und Google DoubleClick. Anbieter ist die Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Diese Funktion ermöglicht es die mit Google Analytics Remarketing erstellten Werbe-Zielgruppen mit den geräteübergreifenden Funktionen von Google AdWords und Google DoubleClick zu verknüpfen. Auf diese Weise können interessenbezogene, personalisierte Werbebotschaften, die in Abhängigkeit Ihres früheren Nutzungs- und Surfverhaltens auf einem Endgerät (z.B. Handy) an Sie angepasst wurden auch auf einem anderen Ihrer Endgeräte (z.B. Tablet oder PC) angezeigt werden.

Haben Sie eine entsprechende Einwilligung erteilt, verknüpft Google zu diesem Zweck Ihren Web- und App-Browserverlauf mit Ihrem Google-Konto. Auf diese Weise können auf jedem Endgerät auf dem Sie sich mit Ihrem Google-Konto anmelden, dieselben personalisierten Werbebotschaften geschaltet werden.

Zur Unterstützung dieser Funktion erfasst Google Analytics google-authentifizierte IDs der Nutzer, die vorübergehend mit unseren Google-Analytics-Daten verknüpft werden, um Zielgruppen für die geräteübergreifende Anzeigenwerbung zu definieren und zu erstellen.

Sie können dem geräteübergreifenden Remarketing/Targeting dauerhaft widersprechen, indem Sie personalisierte Werbung in Ihrem Google-Konto deaktivieren; folgen Sie hierzu diesem Link: https://www.google.com/settings/ads/onweb/.

Die Zusammenfassung der erfassten Daten in Ihrem Google-Konto erfolgt ausschließlich auf Grundlage Ihrer Einwilligung, die Sie bei Google abgeben oder widerrufen können (Art. 6 Abs. 1 lit. a DSGVO). Bei Datenerfassungsvorgängen, die nicht in Ihrem Google-Konto zusammengeführt werden (z.B. weil Sie kein Google-Konto haben oder der Zusammenführung widersprochen haben) beruht die Erfassung der Daten auf Art. 6 Abs. 1 lit. f DSGVO. Das berechtigte Interesse ergibt sich daraus, dass der Websitebetreiber ein Interesse an der anonymisierten Analyse der Websitebesucher zu Werbezwecken hat.

Weitergehende Informationen und die Datenschutzbestimmungen finden Sie in der Datenschutzerklärung von Google unter: https://www.google.com/policies/technologies/ads/.

Google AdWords und Google Conversion-Tracking

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function allows us to link the advertising target groups created with Google Analytics Remarketing to the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been tailored to you based on your previous usage and surfing behaviour on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google links your web and app browsing history to your Google account for this purpose. This enables the same personalised advertising messages to be displayed on every device on which you sign in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising in your Google account. To do so, please follow this link: https://www.google.com/settings/ads/onweb/.

The merging of the collected data in your Google account takes place exclusively on the basis of your consent, which you can give or withdraw at Google (Art. 6 (1) lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 (1) lit. f GDPR. Our legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.

Further information and Google’s privacy policy can be found in Google’s Privacy Policy at: https://www.google.com/policies/technologies/ads/.

5. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke the consent you have given to the storage of the data, the email address and its use for sending the newsletter at any time, for example via the „unsubscribe“ link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you have provided for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you have cancelled the newsletter subscription.

Getresponse

This website uses the services of GetResponse for sending newsletters. The provider is GetResponse Sp. z o.o., with registered office in Gdańsk, Poland, ul. Arkońska 6, A3, 80-387 Gdańsk.

GetResponse is a service that can be used to organise and analyse the sending of newsletters, among other things. When you enter data for the purpose of subscribing to a newsletter (e.g. email address), it is stored on GetResponse servers in the USA.

With the help of GetResponse we can analyse our newsletter campaigns. When you open an email sent with GetResponse, a file contained in the email (so-called web beacon) connects to the GetResponse servers in the USA. This allows it to be determined whether a newsletter message has been opened and which links, if any, have been clicked. In addition, technical information is recorded (e.g. time of access, IP address, browser type and operating system). The results of these analyses can be used to better tailor future newsletters to the interests of recipients.

If you do not want analysis by GetResponse, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message.

Data processing is carried out on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter.

We have concluded a Data Processing Agreement with GetResponse, in which we oblige GetResponse to protect our customers‘ data and not to pass it on to third parties.

6. Plugins and Tools

YouTube

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to YouTube’s servers is established. The YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection to Vimeo’s servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also receives your IP address. This occurs even if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your browsing behaviour directly to your personal profile. You can prevent this by logging out of your Vimeo account.

For further information on how user data is handled, please refer to Vimeo’s privacy policy at: https://vimeo.com/privacy.

Google Web Fonts

This website uses so-called Web Fonts provided by Google for the uniform display of fonts. When you access a page, your browser loads the required Web Fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must establish a connection to Google’s servers. This allows Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.

If your browser does not support Web Fonts, a standard font from your computer will be used instead.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s Privacy Policy: https://www.google.com/policies/privacy/.

SoundCloud

Plugins from the social network SoundCloud (SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, United Kingdom) may be integrated on our pages. You can recognize the SoundCloud plugins by the SoundCloud logo on the affected pages.

When you visit our pages, a direct connection between your browser and the SoundCloud server is established as soon as the plugin is activated. SoundCloud thereby receives the information that you have visited our site with your IP address. If you click the “Like” or “Share” button while logged into your SoundCloud user account, you can link and/or share the content of our pages with your SoundCloud profile. This allows SoundCloud to assign the visit to our pages to your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by SoundCloud.

For further information, please refer to SoundCloud’s privacy policy at: https://soundcloud.com/pages/privacy.

If you do not want SoundCloud to assign the visit to our pages to your SoundCloud user account, please log out of your SoundCloud account before activating any SoundCloud plugins.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analysing your user behaviour on this website. With Hotjar we can, among other things, record your mouse and scroll movements and clicks. Hotjar can also determine how long you stayed with the mouse pointer on a specific area. Based on this information, Hotjar creates so-called heatmaps, which allow us to determine which areas of the website are viewed most frequently by visitors.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also identify at which point you abandoned your input in a contact form (so-called conversion funnels).

In addition, Hotjar allows us to obtain direct feedback from website visitors. This function serves to improve the website operator’s offerings.

Hotjar uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting).

The use of this analysis tool is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

Deactivating Hotjar

If you wish to deactivate data collection by Hotjar, please click on the following link and follow the instructions: https://www.hotjar.com/opt-out

Please note that the deactivation of Hotjar must be carried out separately for each browser and each device.

Real Cookie Banner

We use the consent tool “Real Cookie Banner” to manage the cookies and similar technologies (tracking pixels, web beacons, etc.) used on this website and the related consents. You can find details on how “Real Cookie Banner” works at https://devowl.io/de/rcb/datenverarbeitung/.

The legal bases for the processing of personal data in this context are Art. 6 (1) lit. c GDPR and Art. 6 (1) lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used as well as the related consents.

The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consents.

6. HYROS

This website uses the analytics service HYROS provided by HYROS Inc., 1007 N Orange St, Wilmington, DE 19801, USA (“HYROS”).

The use of HYROS enables us to carry out a detailed analysis and attribution of our marketing and advertising measures. This allows us to understand through which advertising channels users reach our website and which actions they perform (e.g. page views, form submissions or orders). Based on this information, we optimise our advertising activities and measure their success.

Data processed

HYROS uses various tracking technologies (cookies, session IDs, device fingerprinting, IP tracking) to recognise users across multiple sessions, devices and periods of time. In particular, the following data may be collected and processed:

IP address as well as browser and device data
Operating system, screen resolution and language settings
Session information and user movements on our website (e.g. clicks, time spent, navigation paths)
Cookie IDs or comparable identifiers
Transaction data (e.g. order information, shopping cart value, conversion events), insofar as this is necessary for attribution to an advertising campaign

Data transfer to third countries

The data collected by HYROS is generally transferred to servers in the USA and stored there. Please note that there is currently no level of data protection in the USA comparable to that in the EU. Access to this data by US authorities cannot be ruled out.

We have concluded the Standard Contractual Clauses (Art. 46 GDPR) adopted by the European Commission with HYROS and have implemented additional technical and organisational measures to ensure an adequate level of data protection.

Legal basis

The processing is carried out exclusively on the basis of your consent pursuant to Art. 6 (1) lit. a GDPR. We obtain this consent via our consent management tool. You can withdraw your consent at any time with effect for the future by adjusting the settings in our cookie banner. HYROS will not be used without your consent.

Further information on data processing by HYROS can be found in the provider’s privacy policy: https://www.hyros.com/privacy-policy